Meet The Team

Hi, I’m Lily — founder of Dominate Social.

My journey into social media and digital marketing started long before this business existed. In high school, I used social media to sell my artwork and connect with customers, and that early experience sparked a passion for creativity and entrepreneurship that never left. At DePauw University, I studied Digital Marketing, gained hands-on experience through internships, and graduated Cum Laude.

During my senior year, I began building Dominate Social — creating my brand, designing my website, and defining the direction I wanted for my future. I was offered positions at companies I respected and knew I would have been happy working for, but I chose to bet on myself and pursue entrepreneurship long term.

Nearly three years later, Dominate Social has grown into a trusted marketing partner for businesses that want more than just posts — they want strategy, consistency, and real growth. As a former collegiate athlete, I bring discipline, creativity, and a strong work ethic to every client relationship.

My goal is simple: to make marketing feel clear, manageable, and effective — especially in a world where social media, digital tools, and AI are evolving quickly. I’m passionate about helping business owners who may feel overwhelmed or unsure where to start, and making social and digital marketing accessible, practical, and understandable for every generation.